Independent agents are at the heart of how rural America protects its farms, ranches, and small ag businesses. And the Stroud Crowd is here to help place that coverage with markets built for rural clients. On National Ag Day, March 24, 2026, we’re celebrating with a practical look at National Ag Day insurance and how Travelers Agribusiness and our other markets help protect the livelihoods and legacies behind American ag.
This spring, the celebration carries extra weight for Stroud National. April 1, 2026, will mark 65 years since Steve L. Stroud first opened our doors in Weatherford, OK. Likewise, our relationship with Travelers Agribusiness now spans 22 years of working together to protect rural communities across our territory.
National Ag Day 2026 and the role of insurance
National Ag Day is a chance to pause and recognize how producers keep communities across the country supplied with food, fiber, and fuel. You can learn more about this year’s celebration at the official National Ag Day site. This year’s theme, “Agriculture: Together We Grow,” is a good reminder that protecting those livelihoods takes teamwork—from producers themselves and from partners in supporting industries like insurance.
As a managing general agency and wholesale broker, Stroud National’s role is to make sure independent agents have practical, rural-focused markets and seasoned expertise ready when their clients need protection. From appetite questions to submission strategy, we aim to be the first call, not the last resort.
Riding for the brand since 1961
From our early days in Weatherford to many years headquartered in the mountains of Ruidoso, New Mexico, Stroud National has grown into a family‑owned farm and ranch MGA and wholesale insurance broker serving agents across the midwestern, southwestern, and western U.S.
Today, we partner with carrier and market partners including Travelers Agribusiness, ARU, Liberty Mutual, Chubb, and Aegis Ag to help independent agents protect rural property, livelihoods, and legacies.
Agents tell us they value our quick quote turnaround and how easy it is to talk through farm and ranch coverage with our team. That comfort for our agents and market partners comes from 130+ years of combined experience and trust built agent by agent, year by year.
Farm and ranch with Travelers Agribusiness
Travelers Agribusiness is a true farm and ranch market, not a generic package with a farm endorsement bolted on. One coordinated program can address high‑value dwellings, large machinery schedules, livestock and equine, vineyards and wineries, commercial growers and packers, and even multi‑state operations.
On top of that foundation, Travelers offers ag‑specific options—enhanced coverage bundles, equipment breakdown, pollutant cleanup, and disruption‑of‑farming‑operations income coverage—designed around how farms actually earn and protect income. That gives agents practical tools to shape coverage for a wide range of farming and ranching operations.
Through Stroud National, independent agents can access Travelers Agribusiness across our 18‑state territory, including Texas, Minnesota, Missouri, and Oregon, without adding extra steps to their day. You submit the risk; we match it to Travelers when the fit is right. And when it isn’t, we have other options too.
Other options for rural risks
Stroud National gives agents a few key ways to round out coverage when accounts fall outside standard appetites. When a farm or ranch doesn’t fit guidelines—because of losses, lapses, poultry or hog exposures, or the need to carve out wind, hail, or fire—agents don’t have to walk away. They can turn to non‑admitted farm and ranch coverage with ARU.
For more traditional farm and ranch accounts, Liberty Mutual provides another admitted option alongside Travelers. Agents can also write standalone irrigation systems and equipment with Chubb and Aegis Ag. In addition, commercial agribusiness risks such as feed manufacturing, grain storage, and farm supply stores can be placed with Chubb Agribusiness.
How agents can plug in
National Ag Day is a natural moment to check in with farm, ranch, agribusiness, and irrigation clients about how their operations have changed and whether their coverage has kept up.
In our 65th year, and our 22nd year working with Travelers Agribusiness, the Stroud Crowd is using this National Ag Day insurance moment to spotlight how our farm and ranch, irrigation, and commercial agribusiness markets can help protect operations.
For agents already contracted with us, a few practical next steps:
- Keep Stroud National and Travelers Agribusiness in mind for admitted farm and ranch risks. Click here for quoting resources.
- Flag tougher farm and ranch risks (losses, lapses, poultry or hog exposures, wind/hail/fire carve‑outs) to discuss a possible ARU non‑admitted path instead of walking away.
- Identify irrigation systems and equipment that might need their own coverage and give Stroud National a chance to quote them with Chubb and Aegis Ag.
- Look at ag‑adjacent commercial accounts—such as feed manufacturing, grain storage, and farm supply stores—that could be a fit for Commercial Ag Insurance from Chubb & Stroud.
Interested in riding with the Stroud or learning more?
- Give us a call at 800-654-4056 or send us a quick message.
Stroud National has been around for more than our share of National Ag Day celebrations over the last 65 years, and we’re looking forward to many more, with agents like you by our side!